“… an important reminder that sometimes the small, and seemingly inconsequential, can be signs of something greater.”

The inspiration for the Waquoit Bay Fish Company spawned, in part, from the determined and hardy Alewife (Alosa pseudoharengusnalis). Against steep odds, alewife return to their natal rivers each spring to fulfill their life purpose. As we were conceptualizing the Waquoit Bay Fish Company, the plucky alewife seemed a fitting mascot.